Finding Content Opportunities: How to do Keyword Research

how to do keyword research

To formulate a successful content marketing strategy, coming up with unique concepts and mind-blowing articles will only get your business so far. There is a science behind the creativity that’s equally important and makes sure your content is seen by your target audience. Finding content gaps and taking full advantage of the opportunities they provide […]

2020’s Most Successful Content Marketing Examples

content marketing examples

In this article, we wrap up 2020 with a selection of our favourite content marketing examples. As a content marketing agency, we are always on the lookout for brilliant campaigns that are driven by content. Rather than the hard sell, we are interested in brands showcasing their core values, answering customer’s burning questions and engaging […]

The First 3 Articles Your Small Business Should Write

content marketing strategy

This article is here to get your content marketing strategy out of the starting blocks. We will take you through the first 3 articles we think every small business should write. We explain what they are, how you can structure them and present some handy examples to spark your imagination. The first articles you write […]

10 Proven Ways to Get Traffic to Your Website with Content Marketing in 2021

get traffic to your website

Content marketing isn’t just writing words and passively waiting for interested readers to happen across your website. The best content marketing techniques actively attract website visitors, as well as providing valuable, engaging information. Pretty good, isn’t it?! In this article, we show you the latest, free, methods to get traffic to your website with content […]

Top 10 Ideas for Content in 2021

ideas for content

Most of us have a few brands that we trust time and time again. But how can content marketing help you to generate that level of loyalty for your own product or service? While you might know how brilliant your business is, communicating this to your potential customers is a completely different ball game. Customers […]

How the Ingeniums Overcome Content Saturation

content saturation

In 2014, marketing entrepreneur and professor, Mark Schaefer, coined the term ‘Content Shock’. In his ground-breaking article, he made a radical claim: that content marketing would soon become far less effective. While the demand for content has flatlined, content creation is exponentially increasing. This explosion of content leads to content saturation, where sections of the […]

How our Content Marketing Agency Sparks Creativity

creative content

We are Ingeniums, a creative content marketing agency located in the heart of England’s second city, Birmingham. We dream up imaginative narratives and slick strategies that connect our clients to their target audience. For us, impactful content marketing involves much more than satisfying keyword metrics and search engine algorithms. To truly garner trust in your […]

How to Improve SEO With Yoast

yoast app

Search engines are increasingly driving the digital economy. Almost 93% of all web traffic comes from search engines. Globally, Google accounts for 76% of all desktop search traffic and 86% of mobile. To tap into these lucrative reserves, you will need to optimise your website and content for search engine algorithms. Learning how to improve […]

Why Use a Content Marketing Agency?

In this article, we discuss what a content marketing agency does, why and when you should use one and how to pick the right agency for you. What your business says and when and how you say it, is the foundation upon which all other marketing success is built. Here’s a quick rundown of the […]

How to Write an Article Series?

create an article series to plan SEO keywords

Quality articles are one of the best ways to attract unique visitors to your website, improve your search engine rankings, and massively increase your online reach. Therefore, it stands to reason that a complete article series is the holy grail of content marketing. What’s not to love about delivering fresh, interconnected content that makes your […]