Top 10 Ideas for Content in 2021
Most of us have a few brands that we trust time and time again. But how can content marketing help you to generate that level of loyalty for your own product or service? While you might know how brilliant your business is, communicating this to your potential customers is a completely different ball game. Customers […]
How the Ingeniums Overcome Content Saturation
In 2014, marketing entrepreneur and professor, Mark Schaefer, coined the term ‘Content Shock’. In his ground-breaking article, he made a radical claim: that content marketing would soon become far less effective. While the demand for content has flatlined, content creation is exponentially increasing. This explosion of content leads to content saturation, where sections of the […]
How our Content Marketing Agency Sparks Creativity
We are Ingeniums, a creative content marketing agency located in the heart of England’s second city, Birmingham. We dream up imaginative narratives and slick strategies that connect our clients to their target audience. For us, impactful content marketing involves much more than satisfying keyword metrics and search engine algorithms. To truly garner trust in your […]